Unless you have been living in Siberia for the last few
years (even then there is no excuse) you will know that generating a good
community on your social media networks can positively help to grow your
business.
However the key is managing your time, choosing the correct
platforms and ensuring your strategy is on tone and effective; if not you are
completely wasting your time and efforts. Effective social media management is a blend
of art and science. Mix this together with your own special style and you can
cut the time spent each day.
Check the following tips as inspiration:
1.
Check where your customers are visiting/hanging
out.
2.
Choose the platforms that are right for your
business. Start with 3/4 targeted sites and then use them
regularly.
3.
Remember as well as text, audio and images work
effectively, generating interest and variety.
4.
VITAL! Create
a strategy and input schedule of relevant topics.
5.
Establish your goals: Connecting with existing
customers, reaching new prospects, or establishing relationships with potential
partners?
6.
VITAL! Monitor your time. Imagine your minutes were money, and you will
see a bigger return
7.
Ensure you are ready to make a long-term commitment
to social media – otherwise it is pointless
8.
If you hate video, don’t commit to YouTube! If you hate engaging, stop now!
9.
Blend your community, fans, friends, potential
customers, influencers, etc.
10.
Make it enjoyable! It will be much easier to get it right and see
tangible success.
Try to give and receive gratefully, create value and
interesting content, connect with the right people and you will see your reputation
grow and business boom.
Lastly, monitor your results, analyse the findings and
tweak to ensure you are moving in the right direction!
